O1 Package
The Story
Father, US Marine, and titan of industry – Macario Gallegos has tackled it all. He-like many of us, was no stranger to hard times, except one day, enough was enough.
It was through the work of Emotional Intelligence (or “EQ”) training that he was able to rise and become the best version of himself.
The mission was to create a powerful, digital-first, training and accountability platform – for men.
Our Role
Hero¹ partnered with Pivotal Shifts to build and activate a multi-phase brand ecosystem spanning three core programs: Awaken, Activate, and Advance. Our role was to translate the principles of emotional intelligence into a cohesive brand system—while honoring and integrating Macario’s military background as a foundation of discipline, leadership, and lived experience.
Modular Brand Kit
Similar to a loadout in your favorite video game, we wanted Pivotal Shifts to have a dynamic brand that could be configured and adapted to the application needed.
The final version of this now lives as a brand kit within Canva Pro.
Emotional Intelligence 'EQ'
Pivotal Shifts was centered around Emotional Intelligence or ‘EQ’, for which Macario had become a certified trainer.
When working with subject matter experts (“SME”s), the brand becomes a hybrid of the curriculum, and the delivery of the instructor – Pivotal Shifts was no exception.
Through Macario’s brash, boot-camp style delivery, men are learning the importance of empathy – and how to tune into others’ emotions.
course programs: Awaken | activate | advance
Awaken
Awaken is the first stage of the program designed to open new perspectives and self-awareness.
Website / UX
We designed the website and digital user experience hand-in-hand. Members and subscribers would access their content via the website, just as prospective leads would visit to learn more. The website is a private, community-only platform.
The Soundtrack
As a part of every major project, our team assembles a shared music playlist that represents the ‘sound’ of the brand we’re developing. This added element enables us to utilize another of our senses when creating the brand.
Library
Behind the scenes of Pivotal Shifts
Meet some more of our heroes
Cryptocurrency
Music + Business Training