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The Story
Celebrating the launch of the 2022 M760, a regional dealership was looking for creative assets to help position the car as both a nostalgic and contemporary vehicle for its coveted clientele. We developed a concept around a childhood dream of owning a BMW.
BMW | BELLEVUE, WA | AUTOMOTIVE
Our Role
Hero¹ served as the creative agency for this campaign. Our job was to write, produce and deliver a small content kit for the launch, complete with videos and photo.
Campaign Video
Set to the nostalgic scenes of a young boy with a miniature BMW, the piece highlights the connection BMW drivers feel to the brand.
Photos
In addition our lead creative, we were tasked with creating commercial-ready images for digital and print.
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