Premera
Recruitment campaign designed to increase diversity among the nursing workforce in WA.
Rally1 Package
*logo not created by Hero1
The Story
The admissions process to Nursing school can be extremely selective, placing nearly all the emphasis on academic performance. In order to grow the WA nursing workforce, Premera worked with local institutions to create the “Holistic Admissions” process. The curriculum would allow candidates with diverse life experiences to rise.
Learn more about the initiative here →
PREMERA HEALTH | Olympia, WA | HEALTHCARE
Our Role
Premera assembled a coalition tasked with creating a PSA targeted to potential nursing students. Ronnie Hamilton served as creative council for the coalition, creating the initial treatment for the campaign and working with the production team to create it.
The [heroes]
Hero recognizes hero.
Easily the most rewarding part of this project was meeting the (3) heroes. These were future nurses whom other programs had previously rejected.
They defied the odds, leveraging their real-life experience against outdated test scoring to graduate and become licensed RNs.
Campaign Video
The keystone of the project, the video.
Meet our (3) heroes, who at the time were concluding their studies, and shared their experiences getting there.
Meet some more of our heroes
Novanta / NDS
Medical Devices
Pineapple Life
Health & Wellness
